Think Small To Think Big, Says Albert Heijn Exec

In a country where burgers are sold in vending machines and airport visitors charge their smartphones on unicycles, it is no surprise convenience and innovation were at the forefront of conversations at the Thought Leaders Breakfast Panel that kicked off the inaugural Amsterdam Produce Show (APS) this morning. One of the panelists was Said Belhassan, senior director for fruits, vegetables, flowers and plants at Dutch retailer Albert Heijn.