APS Programme

Amsterdam Produce Summit agenda

The Amsterdam Produce Summit (APS) unlocked the power of omni-channel retailing for the fresh fruit and vegetable business, via an outstanding and unmissable speaker line-up of international retailers and experts who delivered
never-seen-before presentations.

Addressing one of the hottest topics shaping current and future sales of fresh fruits and vegetables worldwide, attendees learned how retailers can use fresh produce to optimise their omni-channel efforts, and how the produce supply chain can position
itself to profit in this rapidly evolving retail landscape.

Read the APS event preview interviews with our speakers and The Perishable Pundit:

Jorg Snoeck, RetailDetail

Rand Waddoup, Walmart

Lisa Cork, Fresh Produce Marketing > Part 1

Lisa Cork, Fresh Produce Marketing > Part 2

Stéphane Roger, Kantarworld Panel > Part 1

Tim York, Markon

Miguel Gomez, Cornell University

Loren Zhao, China FruitDay

 

Speaker presentations are available for download below:

How to profit from the coming retail revolution: new consumers, new technology, new outlets for shopping – Jorg Snoeck, RetailDetail

Finding Growth in Reinvented Retail – 10 Elements to Win Omni-Channel – Stéphane Roger, Kantar Worldpanel

Embrace the New Retail and New B2B in China – Loren Zhao, China Fruitday

Ways to build e-commerce synergies with produce – Rand Waddoups, Walmart

Omni-channel strategies – implications for the produce sector – Miguel Gomez

The foodservice omni-channel – Tim York, Markon Cooperative

Fresh Produce & The Omni-Channel Challenge – Lisa Cork, Fresh Produce Marketing

APS VIP Speaker Dinner

Monday November 12

Time
Title
Venue
Speaker
More
18.30 - 20.30
APS VIP Speaker Dinner
Hilton Doubletree

APS Conference Programme

Tuesday November 13

Time
Title
Venue
Speaker
More
08.00 - 08.30
Registration & Welcome Refreshments at Expo
Marble Hall
08.30 - 08.45
Welcome Note
Queen Maxima Auditorium
Jim Prevor, The Perishable Pundit
08.45 - 10:00
Conference Session 1
Queen Maxima Auditorium
Jorg Snoeck, RetailDetail

How to profit from the coming retail revolution: new consumers, new technology, new outlets for shopping

JORG SNOECK
Founder
RetailDetail
Antwerp, Belgium

Jorg Snoeck, a.k.a the Captain of Retail, is the Founder of RetailDetail, the leading communication and networking platform for all professionals in retail and FMCG (Fast Moving Consumer Goods) in the Benelux. By sharing knowledge and inspiration, RetailDetail has grown to become a vital partner in the world of retailing.

Jorg is also the founding father of the travelling experience center Future of Shopping Roadshow, and of the knowledge center RetailHub, where industry professionals can immerse themselves in the future of retail and FMCG. As the newest addition to the RetailDetail network, RetailHub is more than a place; it’s a dynamic platform, where new trends, evolutions and questions are treated.

Jorg says he is on a personal mission to ensure more entrepreneurs and businesses can continue to thrive in this challenging and rapidly changing retail landscape. That’s why his aim is to enlarge the common brain of this industry in turmoil.

Given his degree and background in marketing, Jorg’s passion especially lies with the analysis of shopping behavior, and the scrutiny of the changing consumer.

10.00 - 11.00
Conference Session 2
Queen Maxima Auditorium
Stéphane Roger, Kantar Worldpanel

Finding Growth in Reinvented Retail – 10 Elements to Win Omni-Channel

STÉPHANE ROGER
Global Shopper and Retail Director
Kantar Worldpanel
Barcelona, Spain

Stéphane Roger has been involved in the French and Spanish FMCG (Fast Moving Consumer Goods) industry for 25 years; working for several agencies and manufacturers in a range of client-facing, marketing and team management roles.

His current post as Global Shopper and Retail Director at Kantar Worldpanel focuses on helping global manufacturers and retailers to drive value understanding of how shoppers are likely to behave and change in the future.

Stéphane is also the author of papers on e-commerce and omni-channel retailing. His latest release is titled: ‘Finding growth in reinvented retail’, and was issued in June 2018.

11.00 - 11.20
Networking Break at Expo
Marble Hall
11.20 - 12.15
Conference Session 3
Queen Maxima Auditorium
Loren Zhao, China Fruitday

LOREN ZHAO
Owner/Co-Founder
Fruitday Co.
China

Loren Zhao is the Co-Founder of Fruitday Co., in Shanghai, which is China’s largest fresh fruit e-commerce company in terms of sales revenue.

Fruitday provides an end-to-end, home-delivery service to ensure its customers receive products two days from ordering. Fruitday operates six distribution centers, and its fresh-delivery service covers over 300 cities in China, encompassing more than 5 million members.

Pioneering omni-channel retailing in China, recently Fruitday invested in City Shop, a high-end supermarket chain with locations in Shanghai and Beijing. Fruitday now offers its more than 100 million online users a physical experience center at City Shop, while offering overseas fresh produce suppliers a more direct reach to the Chinese consumer.

12.15 - 13.15
Conference Session 4
Queen Maxima Auditorium
Miguel Gomez

Omni-channel strategies – implications for the produce sector

MIGUEL GÓMEZ
Associate Professor
Charles H. Dyson School of Applied Economics and Management
Cornell University
Ithaca, New York

Miguel I Gómez is Associate Professor in the Dyson School of Applied Economics and Management at the Cornell SC Johnson College of Business within Cornell University in the USA. He is also a Faculty Fellow for the Atkinson Center for a Sustainable Future at Cornell University.

Professor Gómez concentrates his research and extension program on two interrelated areas under the umbrella of food marketing and distribution, with an emphasis on fruits and vegetables. His areas of interest include: the competitiveness and sustainability of food value chains; and the study of business-to-business and business-to-consumer food markets.

The geographic scope of Professor Gómez’s research and outreach program is global, with an emphasis on food value chains in Latin America.

13.15 - 14.00
Networking Lunch at Expo
Marble Hall

LES DOMAINES EXPORT is the undisputed leader in Moroccan citrus export. Our total export exceeds 100,000 tons of fruits and vegetables.
Our mission is to create value for both our customers and our producers by marketing premium products with the best service in the market. Our growing areas and packaging-houses cover all regions within the kingdom and are certified in accordance to international standards, thereby offering our customers a continuous supply of top-quality products. Our products are distributed worldwide through a diversified distribution network. Thanks to our 100% integrated model, we have full control of each part of the production process from research & development to customer delivery. This integration enables us to be 100% reliable.
Our focus on reliability has been the engine of our growth in export markets.

14.00 - 15.00
Conference Session 5
Queen Maxima Auditorium
Rand Waddoups, Walmart

Ways to build e-commerce synergies with produce

RAND WADDOUPS
Senior Director, Omni-Channel
Walmart

USA

Rand Waddoups is the Senior Director of Omni-Channel for Walmart USA, where he works at the intersection of physical and digital retail with Walmart stores and e-commerce. In this role, Rand is at the forefront of retail’s digital transformation developing strategy, in-store processes, and in-app experiences that enable a seamless customer experience.

Previously, Rand led a team of buyers that managed a wide range of electronics and accessories products, from computers to phone cases. He also developed Walmart’s private brands in electronics and led ‘retail-tainment’ for properties like ‘The Avengers’ and ‘Angry Birds’.

Prior to his work in entertainment/electronics, Rand was fortunate to lead Walmart’s product sustainability strategy. With a small team, he focused on Walmart’s aspirational goals: 1) to have zero waste, 2) to use 100% renewable energy, and 3) to bring sustainable products to its customers. The sustainability team was awarded Walmart’s highest honor, the ‘Sam M Walton Entrepreneur of the Year Award’.

Rand also spent several years as a buyer/category manager where he worked on a broad spectrum of food products; from frozen Brussels sprouts to flaming-hot cheese puffs. Wal-Mart recognized Rand as a ‘Buyer of the Year’, and the food manufacturing community voted him one of the nation’s ‘Top 5 Buyers of Frozen and Refrigerated Food’.

Rand is a father of two, a husband, and an active member of the community. He has a background in public service, including two years in the Philippines. Additionally, Rand has a Masters of Business Administration from the University of Arkansas in the USA, and an undergraduate in Economics from Brigham Young University in the UK.

15.00 - 15.45
Conference Session 6
Queen Maxima Auditorium
Tim York, Markon Cooperative

The foodservice omni-channel

Tim York is the President of Markon Cooperative, a purchasing, marketing, and logistics cooperative serving North America’s leading independent foodservice distributors. Based in Salinas, California, Markon distributes fresh produce to over 70 facilities in the USA and Canada.

Tim has over 40 years’ experience in the produce and foodservice industries. He joined Markon in 1985 as Purchasing Director, and was promoted to President in 1990.

Tim was instrumental in the industry addressing the issue of food safety, as well as the formation of the Center for Produce Safety in 2007, serving as its Chairman between 2007 and 2012.

15.45 - 16.15
Networking break at Expo
Marble Hall
16.15 - 17.00
Conference Sesson 7
Queen Maxima Auditorium
Lisa Cork, Fresh Produce Marketing

Fresh Produce & The Omni-Channel Challenge

LISA CORK
Owner/CEO
Fresh Produce Marketing
Auckland, New Zealand

Lisa Cork is an award-winning strategist who transforms fresh produce businesses from being production–centric to consumer-centric; helping them to increase sales, own their category and to become suppliers who stand-out in a crowded marketplace.

Over her 30-year career, Lisa has shaped current thinking on fresh produce marketing and branding through her writing, speaking and industry involvement. Working with clients globally, she regularly travels the world; enabling her to incorporate the latest international trends and insights into her client work.

As CEO of Fresh Produce Marketing, Lisa is passionate about helping fresh produce companies to challenge their status-quo thinking, and to implement strategies that future-proof their business, as well as deliver a substantial return on investment.

Outside of work, Lisa loves to travel and summit mountains in exotic locations. You can follow her on LinkedIn: LisaSCork and Twitter @LisaCork_FPM

17.00 - 18.00
Thought-Leaders Panel & Wrap-Up
Queen Maxima Auditorium
Moderated by Jim Prevor, The Perishable Pundit
18.00 - 19.30
Networking Cocktail Reception at Expo
Marble Hall

Sponsored by the Dutch Fresh Produce Industry in association with the Dutch Ministry of Agriculture, Nature and Food QualityThe Ministry of Agriculture, Nature and Food Quality wants to ensure good prospects for the Dutch farming, horticulture and fi shing sectors, which are renowned worldwide for producing good-quality food that is safe and affordable. The Ministry is working with all stakeholders to restore and maintain natural areas. It aims to consolidate the agriculture sector’s leading international position, strengthen the link between nature and agriculture, and improve farmers’ economic situation.

APS18 Industry Tours

Wednesday November 14

Time
Title
Venue
Speaker
More
08.30 - 16.00
Retail Tour

There is still time to book your place on our bespoke Retail Tour, taking place on the final day of the APS on Wednesday November 14.

Round off the official programme with an enjoyable and educational tour of the grocery supermarket scene in and around Amsterdam, and continue building the connections you have forged during the APS.

You will depart the official hotel at approx. 08.30 on a dedicated executive coach, and can expect to arrive back at the hotel by 16.00.

Your host, Nic Jooste of CoolFresh, will give you the inside track on what to look out for, before you enter the store and have a look around for yourself.

All stores have been contacted in advance and are expecting us! This excellent diversity of retailers will help you compare key factors from packaging, range, advertising and availability to customer service, merchandising and quality. Throughout the day, there will be opportunities to discuss the range of store formats and network.

Click here for the full itinerary.

There are only 40 space available on the APS retail tour and spaces are filling up quickly, so be sure to sign up asap!

Industry tours are available to registered APS attendees only, so be sure to register and benefit from the entire programme of networking and educational events in advance.

If you have any queries, and for more information email [email protected]

09.30 - 13.00
CH Robinson Fresh Tour

Sponsored by Robinson Fresh

 

Robinson Fresh specialises in sourcing and transporting fresh produce for consumers around the world. One of the largest produce providers and a division of world-leading third-party logistics fi rm C.H. Robinson, which is headquartered in the USA, Robinson Fresh offers the highest quality products, services, and solutions. Customers can take advantage of the fi rm’s year-round and global product supply, cold chain expertise, world-class account management, and impactful category insights. This expertise fuels Robinson Fresh’s ability to create and execute innovative supply chain solutions for customers, from seed to shelf.

There is still time to book your place on the CH Robinson Fresh Tour, taking place on the final day of the APS on Wednesday November 14.

You will depart the official hotel at approx. 09.00 on a dedicated executive coach, and can expect to arrive back at the hotel by 13.00.

Click here for the full itinerary.

There are only 30 space available on the APS Robinson Fresh tour and spaces are filling up quickly, so be sure to sign up asap!

Industry tours are available to registered APS attendees only, so be sure to register and benefit from the entire programme of networking and educational events in advance.

If you have any queries, and for more information email [email protected]

Contact us

Have an idea for the conference programme or fancy speaking? Give us a call:

Linda Bloomfield

Sales Director

“Ask me about stand sales and sponsorship in the UK, Europe, Asia and Africa.”

Hannah Gorvin

Chief Marketing Officer

“I look after the marketing, but I’m also available for your general event queries.”

Emma Grant

Events Director

“I’m your best bet for event queries, exhibitor support or for more information on any part of the event programme.”

Official APS18 Sponsors