APS Programme

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Media Masterclass

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Members of the trade, consumer and national media are invited to attend the exclusive APS Media Masterclass – a chef demonstration and presentation on the latest trends and innovations culinary industry.

Trade and consumer press may attend ALL elements of the Amsterdam Produce Show and Conference free of charge. You are welcome to attend the Cocktail Reception, the Thought Leaders Breakfast Panel, the Media Masterclass and one of the Industry Tours.

To ensure you receive all the latest information on the APS Media Masterclass programme – or if you would like to add yourself to our list of media contacts, please get in touch with:

Hannah Gorvin
M: +44 (0)7779 116128
email: hannah.gorvin@producebusinessuk.com

APS17 Media Masterclass programme

November 16, 2017

Time
Title
Venue
Speaker
More
11.30am
CHEF DEMONSTRATION
APS SHOW FLOOR CULINARY KITCHEN
Rudolph van Veen
APS17 celebrity chef

Rudolph is one of the best-known television chefs in the Netherlands with over 25 years of experience. He is both a chef and motivational speaker, and regularly gives workshops, masterclasses and demonstrations, in addition to hosting or cooking at food events all over the world.

Rudolph wanted to become a chef from a young age. In 1985 he graduated from the Culinary School of Breda where he set his sights on becoming a ‘Master Chef’. Following his studies, he worked in Switzerland with Master Chef Cas Spijkers, and later specialised in pâtisserie with Huize van Wely.

At just 27 years old, Rudolph gained the highest degree (SVH Meesterkok) that a cook in the Netherlands can achieve. In 2010, he became the only Dutch chef to hold both the title of Master Chef and Master Pastry Chef at the same time.

He is best known for appearing on the Dutch television channel 24Kitchen, where he presents: Rudolph’s Bakery, Easy Meals, The Taste of Life Basics and The Taste of Life Travel. His other cookery programmes have included: Life & Cooking, The Taste of Life and Life4You.

Rudolph has won numerous awards both nationally and internationally. He is also a cookbook author.

12pm
MEET & GREET OVER INFORMAL LUNCH
APS SHOW FLOOR
TBC
12.30pm
WELCOME & SETTING THE SCENE
APS SHOW FLOOR
The Perishable Pundit, Jim Prevor
1pm
THE IMPORTANCE OF HEALTHY EATING
APS SHOW FLOOR
Maarten van der Weijden
1.30pm
APS SHOW FLOOR WALK
APS SHOW FLOOR

An opportunity to walk the APS show floor and engage with growers and suppliers.

Get your fresh questions answered!

3pm
MEDIA MASTERCLASS CONCLUDES
APS SHOW FLOOR

Contact us

Contact us to discuss the Media Masterclass:

Linda Bloomfield

Sales Director

“Ask me about stand sales and sponsorship in the UK, Europe, Asia and Africa.”

+44 (0) 20 8547 0129 +44 (0) 7711 509709 linda.bloomfield@producebusinessuk.com

Emma Grant

Events Director

“I’m your best bet for event queries, exhibitor support or for more information on any part of the event programme.”

+44 (0)7585 793655 emma.grant@producebusinessuk.com

Official APS17 Sponsors