Omni-channel experts help produce industry adapt to retail’s new reality at Amsterdam Produce Summit

Omni-channel has arrived. It is rapidly changing the way that fresh fruit and vegetables are sold, has huge implications for the future, and requires a great level of adaptation, innovation, and collaboration.

That was the overarching message from the speakers at this year’s Amsterdam Produce Summit, which took place in the Dutch capital last week. Experts from a wide array of backgrounds gave insightful perspectives on how to seize success in the new world of omni-channel through retail strategies.