LIVING WITH A PURPOSE Campos Borquez/Whole Foods/Fair Trade/The Workforce Form Partnership To Help People And Maybe Save The Reputation Of The Industry Project Unveiled At The Amsterdam Produce Show

When it comes to food safety, most industry members recognize that consumers can’t subtly distinguish between brands and locations, and so the whole industry has an interest in making sure all produce is produced and processed under state-of-the art food safety standards. The industry has also become aware that selling fruit that doesn’t taste good early in a season, just to be first, can alienate consumers for weeks and weeks.