Jupiter banks on ethical trading with new variety projects

UK-based global fruit import and export business Jupiter Marketing likes to do things differently. Whether it’s stepping in to save expeditions to the North Pole or extolling the virtues of social responsibility, Jupiter is pleasingly unique. Ahead of its appearance at the Amsterdam Produce Show and Conference, Produce Business UK was only too happy to listen to CEO Mark Tweddle expand on Jupiter’s 15 years in the sector, its plans for the future and why he thinks produce companies should behave more ethically