There’s Fruit Attraction in Madrid, Fruit Logistica in Berlin and The London Produce Show and Conference in London. Sadly, the Netherlands is missing from the list of iconic cities with a major international trade fair for the fresh produce sector.
This year that will change with the first edition of The Amsterdam Produce Show and Conference. “The Dutch fresh produce industry should start profiling itself again to the world at large,” says exhibitor and sponsor of the inaugural APS, Nic Jooste of Cool Fresh International. “And we should certainly do it with more passion and pride!